Subscribe to ITN News: bit.ly/itnytsub Sony's PlayStation 4 went on sale in Europe at midnight last night, and in London excited fans queued up to be among the first in the territory to get a PS4. The PS4 launches at a price of £349, £80 less than rival Microsoft's Xbox One machine, and has been pitched by Sony as a console "for the players". The strategy has won them plenty of fans, especially after Microsoft seemed to be courting a mainstream entertainment focused audience with their console presentations. Sony's latest console has been out in North America since November 15 and it sold a million units in its first 24 hours on sale. By comparison the Xbox One also shifted a million units in its first 24 hours on sale, but it launched in 13 different countries at once. Report by Laurie Blake. Like us on Facebook: www.facebook.com/itn Follow us on Twitter: twitter.com/itn Add us on Google+: bit.ly/17z0Dpd More stories from ITN: Watch deadly crane collapse at Brazil 2014 World cup venue: bit.ly/1b8lexm Teenager wakes up from a coma after four months: bit.ly/1b37hnP Kim Jong-un's long lost twin? Tell us what you think: bit.ly/18Kn8Z0 Amazing footage of Scotland's newest landmark: bit.ly/1iW8Gkj Prince William, Taylor Swift, Bon Jovi sing Livin' on a Prayer: bit.ly/187v7vl Get out of the way! Ice block falls on a car in China: bit.ly/1b4qDpo Shocking video of kids narrowly avoiding Syrian explosion: bit.ly/1cq5fxF Australian family breaks Christmas light world record: bit.ly/1ckZVvo Mount Sinabung erupts as alert is raised for Indonesia: bit.ly/IoGx79 Iceberg the size of Singapore breaks off from Antarctica: bit.ly/1c4dzER Mini baby antelope rejected by its mother: bit.ly/1iuMihT Russian plane explodes in a ball of fire: bit.ly/1aty3q8 Typhoon Haiyan: Baby birth in Tacloban caught on camera: bit.ly/1cY3uMI Basketball fail: Globetrotter player narrowly escapes injury: bit.ly/1gIVsrR Dramatic footage: Huge explosions hit Syrian town of Barzeh: bit.ly/1858ACN Hawaii Senate votes to legalise same-sex marriage: bit.ly/1eMHowC Check out Truthloader, the new home of citizen journalism on YouTube. Subscribe now at bit.ly/tldrsub See 2013's Most Watched Videos: bit.ly/14iM9r5 See our Biggest Videos of All Time: bit.ly/11GI36D See 2012's Most Watched Videos: bit.ly/18R1boW

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