Hear Illamasqua Creative Director Alex Box and Detlev Pross from CNCSCOLOR discuss the importance of colour theory across multi-channel platforms and its influence on brand recognition. Subscribe: www.youtube.com/subscription_center?add_user=canneslions Check out our videos: www.youtube.com/user/canneslions/videos Watch our playlists: www.youtube.com/user/canneslions/playlists Like us on Facebook: www.facebook.com/cannes.lions.festival.of.creativity Follow on Twitter: twitter.com/cannes_lions Follow on Instagram: www.instagram.com/cannes_lions Website: www.canneslions.com

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