Partnering with the Pioneer Woman: Ree Drummond and Land O'Lakes launch a new frontier for butter

submitted by Renee on 11/30/13 1

The wife of a rugged cowboy and mother of four spirited children, 3,000 wild mustangs, a herd of cattle and two placid basset hounds -- this is Ree Drummond, otherwise known as the "Pioneer Woman." As a blogger, author and television host, Drummond gives her viewers a slice of frontier life from the plains of her ranch in Oklahoma. The busy mom knows a thing or two about how to get a simple and delicious meal on the table, and she uses the new LAND O LAKES® Butter with Olive Oil and Sea Salt to enhance simple weeknight meals. In an effort to entice younger consumers to use butter in more ways, Land O'Lakes enlisted the help of this self-proclaimed "desperate housewife" to help set the stage for LAND O LAKES® Butter with Olive Oil and Sea Salt and its full line of half-sticks. "As for me and Land O'Lakes, there's hardly a more fitting partner for me to team up with," Drummond tells her viewers. "I'm proud to say that their butter has bulged out of my fridge for years and years, and I love them as a company. Land O'Lakes is a member-owned agricultural cooperative and, though we're on totally different ends of the bovine spectrum, I consider us to be agricultural friends."

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