WEEHAWKEN, New Jersey (October 10, 2006) - TISSOT ambassador and Indy Racing League Driver Danica Patrick took the runway recently showcasing new fall must-haves, including unveiling her new personal favorite, the red TISSOT PRC 100 Diamonds watch. The 20-minute show, courtesy of Marie Claire Magazine and TISSOT Swiss watches, featured close to 30 looks as Patrick and eight other models worked the runway showcasing new fashions for the upcoming holiday season, while media and hundreds of fans looked on at The Fashion Show Mall in Las Vegas, NV. "Diamonds are a girl's best friend. The PRC 100 Diamonds watch is a great addition to my TISSOT watch collection," said Danica Patrick. "The watch is colorful, sporty and chic, which is a perfect gift for women for the holidays. I love it!" The TISSOT PRC 100 Diamonds is an eye-catching timepiece with its dodecagon polished bezel with 60-Top Wesselton brilliant-cut VS diamonds, a red galvanic index dial, scratch-resistant sapphire crystal, stainless steel case, Swiss quartz chronograph movement, screw-down case back, deployment buckle and red alligator-style strap. This sporty but elegant timepiece will be available this holiday season for a retail price of $1,350. The PRC 100 Diamonds also comes with steel bracelet, and also in non-chronograph quartz version with red strap and bracelet versions as well as a mother-of-pearl dial version. Danica Patrick recently finished her sophomore season, earning a top 10 overall finish in the 2006 IndyCar Series season standings. In 2007, Patrick moves to the Andretti-Green Racing Team, the winningest team in IndyCar Racing history. In 2005, Patrick was the first female to lead a lap at the Indy 500 and also earned the Bombardier Rookie of the Year Award that same season.

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