Discover the differences between firm and soft golf grips. In this video, Bob Lamkin and Brendan Steele discuss the durometer of golf grips, and the impact grip-firmness has on a golfer’s swing. The professionals discuss the pitfalls of using a grip that is too hard or too soft. Learn more about the performance risks of using the newly popularized golf grips that lacks the necessary firmness to perform well. Find out why players should focus on actual comfort, rather than just softness, when searching for the proper grip material. Bob Lamkin explains why a softer grip material often leads to increased grip pressure and overall player fatigue. Learn how to find the perfect grip material for your game, with a few easy tips from the pros. You can find a full line of professional-grade golf grips at all levels of firmness, at Lamkin.com {Video Transcript} Bob: You just hit on a really important point for us as grip manufacturers and developers, is actually what we call the durometer, which is the softness or hardness of the grip. So, for players with let's say higher swing speed when I'm finding when I go out on tour and I see the tour players they want a grip that's a little bit firmer because any slight movement in that material the ball could really go off line. Is that correct? Brendan: That is correct and tour players are very particular about everything in their bag and so grips are no exception to that. Usually a guy who swings at a little bit faster wants a little bit firmer grip and maybe a guy that swings at a little bit slower wants a little bit softer grip but you've got to find that right range for each individual player. Bob: Right, I know soft has been a big buzzword in the grip category over the last several years but grips, in my opinion, if they get too soft you're going to inadvertently increase your grip pressure because you're going to try to find the bottom of the material and if grips become too soft what happens is inadvertently you're going to increase your grip pressure if the grip is too soft. Brendan: Right and you get the opposite effect that you're really after in going too soft with a grip because you will squeeze it a little bit tighter. You need that control still, so you've got to find the balance between softness and still getting the control that you need. So, when you grip it that tight you're not going to get the control and you're going to again increase tension. Bob: I'm fortunate enough to play in a lot of events and Pro Ams and senior events with a lot of really good players and then a lot of higher handicap amateur players and when they start talking soft to me I tell them that's like a four letter word because I like the idea of not soft but comfort. If the grip feels comfortable to a player that has a slower swing speed, maybe a lot of lady players or seniors or people that just aren't as strong as you would be that you can have a softer grip but let's think more about comfort and not having the grip too soft. So, what we've done with UTX and the Ace materials, I think that we've really touched all the bases if you will and in the material advantage and then we've combined it with a surface pattern and the right size and the right durometer. We put all those together and you have a very playable grip and a grip that fits everyone's swing categories.

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