After serving seven years in prison for a crime he didn't commit, Jacob returns to Detroit and reunites with his old gang. A few misadventures later they decide to film their brutal crime spree and begin abducting victims and force them to participate as contestants on the show. To avoid detection the group goes underground and documents their bloody cross county rampage in order to impress their growing fan base. As they pass the point of no return "the show must go on" but, not before they are confronted by a more methodical violence that threatens to teach them the error of their ways.