THE PASSION OF THE FAN: A conversation with Connor Schell, VP and Executive Producer, ESPN Films and Original Content and Bill Simmons, Editor-in-Chief, Grantland about the narrative power of sports, the enduring importance of live programming, and the impact on popular culture. Moderated by Jason Hirschhorn, CEO, REDEF. IC2014, held at The Paley Center for Media in New York City, explored a worldwide evolution in storytelling, including the evolving structure and platforms through which content is distributed; the importance of good narrative in advertising and how the readiness of mobile devices and interactively has turned the audience into the storytellers. The Paley Center for Media's International Council (IC) is an independent forum dedicated to providing common ground for the global media industries. Created in 1995, the IC brings together the chief executives of the world's most important media companies to advance the exchange of ideas among these leaders in global media, entertainment, and technology, and to foster community among them. Find out more about the Paley Media Council, The Paley Center for Media's membership community for media executives, at paleycenter.org/mc.