An introductory explanation of sustainability presented in a business context. The McKinsey Global Institute estimates that the world could save $2.9 trillion every year by the year 2030 if it eliminated waste - put simply: if businesses used their resources (raw materials, labour and energy) more efficiently. Waste is an indisputable sign that a business is bleeding money. Waste is any substance that emerges from the business which cannot be sold and is proof that the business is not obtaining 100% from its purchases and investments. This video provides an introductory explanation of sustainability and business with an overview on how multi-million dollar household-name businesses have reduced waste to increase productivity, enjoy substantial cost savings, increase profits, and create jobs. To download the books for free, visit the European Foundation for Management Development (EFMD) by clicking on the following link: www.efmd.org/index.php/research/the-sustainable-business For more information on The Center for Industrial Productivity and Sustainability please visit www.cipsfoundation.com/

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