If you are a product manager or budding entrepreneur with the next big thing, “Hatching Your Million Dollar Business” will walk you through the steps necessary to discover if your concept is marketable and potentially profitable. The process in this book is based on the same principles taught to MBAs at leading business schools, but organized in a way anyone can understand. Simple worksheets will help you effectively generate, screen, and develop your idea. Don't blunder along hoping for the best. Get prepared with the knowledge necessary for a successful launch and to professionally communicate and defend your project. Discover the answers you'll need to find your market, position your product or service, attract investors - - and guide you toward “Hatching Your Million Dollar Business”. Available now at Amazon.com in paperback or immediately as a kindle download.

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