Gamification of Corporate America: Justin Baird at TEDxPhoenixville

submitted by makeurlifeagame on 11/25/13 1

Justin has lived in Phoenixville for almost 3 years after living in West Chester for the previous six. He lives with his wife (Adrianna) and son (Rowan). Justin grew up in a small town in western Pennsylvania (Level Green) and attended school at the University of Pittsburgh (at Johnstown). He holds a Degree in Computer Science from Pitt as well as an MBA from West Chester University. He has thirteen years of software development experience working in a few area companies and has been an avid gamer for nearly 25 years. He is currently the Director of Application Development at CubeSmart. Justin has an interesting idea on how to utilize gaming theory to help engage and retain employees in corporate America. TEDxPhoenixville, the first TEDx event in the Philadelphia region, celebrates the creative, innovative and inspiring work happening right here and all around the world. Our objective is to present thought-provoking ideas via an annual day-long event featuring compelling speakers and performers. Welcome to Ideaville, a place where local can mean everything from our solar system to our community. A place where YOUR BACKYARD becomes a universe of amazing ideas. In 2012 TEDxPhoenixville explored your backyard from the perspective of the arts, science, technology, education and humor, and how a lively mixture of ideas and people can lead to inspiration and innovation. www.TEDxPhoenixville.com In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* *Subject to certain rules and regulations. Video produced by Bob Sweeney (rlsvideo.com) Camera Operators: Bob Sweeney Joel Rickenbach

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