Gamification is the application of game design thinking to address business and social impact challenges. As indicated by a number of articles in Forbes, TIME and in scholarly journals, gamification is rapidly becoming a mainstream phenomenon. In addition, a recent gamification course on Coursera has attracted over 70,000 students from more than 150 countries indicating strong interest around the world. In this TEDxKRP talk, Andreas Birnik discusses the phenomenon of gamification and illustrates how CarbonStory is applying different gamification and storytelling concepts in order to engage users and encourage them to sponsor projects that mitigate climate change. Dr. Andreas is co-founder of CarbonStory, a social enterprise that enables people to reverse the effect of climate change by supporting projects that offset personal or household carbon footprints. At NUS Business School, he teaches sustainability, strategy and Asia Pacific Business on MBA and executive education programs. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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