Catherine Aurelio is the User Experience and Creative Direction Lead at Bunchball. She has more than 15 years of experience in interactive media and print design creating award winning solutions for her clients in a variety of industries. In her current role, she provides program design solutions using her unique skillset as a graphic designer, gamification expert and user experience maven to create successful solutions for Bunchball's clients. This TEDxSantaCruz talk is part of over 2 dozen surrounding our theme of "Engage!" This inaugural TEDxSantaCruz event was held June 11, 2011 at the Cabrillo College Music Recital Hall in Aptos, CA (Santa Cruz County). www.tedxsantacruz.org/ TEDx. x=independently organized TED event. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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