Bruce Southey, innovation designer at Ford Motor Company, sharing their latest innovations in terms of Smart Urban Mobility with the Mode:Me, a foldable smart electronic bike designed to make your daily transportation easier and safer. This multi-modal approach sets the new trends of urban mobility. Follow the latest trends @MWC15 on the live dashboard : hubinstitute.com/livemwc Follow the HUB Institute on Social Networks: Facebook ►www.facebook.com/HUBInstitute Twitter ► twitter.com/HUBInstitute Slideshare ► www.slideshare.net/hubinstitute LinkedIn ►www.linkedin.com/company/hub-institute