It's an unfortunate reality in nearly every major city—road congestion, especially during rush hours. Jonas Eliasson reveals how subtly nudging just a small percentage of drivers to stay off major roads can make traffic jams a thing of the past. (Filmed at TEDxHelvetia.) TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at www.ted.com/translate Follow TED news on Twitter: www.twitter.com/tednews Like TED on Facebook: www.facebook.com/TED Subscribe to our channel: www.youtube.com/user/TEDtalksDirector

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