In this thoughtful talk, David Puttnam asks a big question about the media: Does it have a moral imperative to create informed citizens, or is it free to pursue profit by any means, just like any other business? His solution for balancing profit and responsibility is bold ... and you might not agree. (Filmed at TEDxHousesofParliament.) TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at www.ted.com/translate Follow TED news on Twitter: www.twitter.com/tednews Like TED on Facebook: www.facebook.com/TED Subscribe to our channel: www.youtube.com/user/TEDtalksDirector