An Introduction to Branding Research
submitted by Marketing Stockport
on 02/26/15
1
In b2b markets where products are often very similar, a brand can be a sole differentiator. Branding research, therefore, is a hugely powerful tool many b2b companies fail to take advantage of. In this video, we explain what branding research is and how it can benefit your b2b company. Find out more here: www.b2binternational.com/research/services/branding-research/
