Dell World 2014: Kevin Green - Creating customer value through owned content
submitted by bandflyer
on 02/25/15
1
It’s easy to find product specs, case studies and white papers, but what really helps customers make critical buying decisions? Who do they trust and how can a large enterprise or small business tap into the power of owned digital platforms and content to provide value and utility to a nomadic customer. Kevin Green, ED, Digital Marketing, Dell interviewed by Daniel Newman, Founder of Broadsuite www.dellworld.com
