The identities of the team of alleged off-screen clairvoyants were scrutinised after a blogger, Alan Rice, sifted through the programme's online images of its off-screen psychics and discovered that it was using stock photographs. His comments led to complaints of false advertising and inspired a lengthy discussion thread on the boards.ie internet forum, where users posted screenshots of some images.[2] On 22 June, the website JOE.ie reported that the discussion board had 2,700 posts within six days of the programme's premiere.[4] A number of hoax callers (known as "trolls") contacted Psychic Readings Live, the first within days of the programme's launch. The trolls ask apparently-genuine questions, then tell the psychic they do not believe the reading or verbally abuse them. The Irish Times reported that a viewer phoned the show impersonating Will Smith's character on the U.S. television series The Fresh Prince of Bel-Air, footage of which was posted on YouTube. Another concluded her call: "They don't have Play TV anymore so I can't try and lose my money, okay. I'll try and save it...I'll be in touch with BAI soon."[2] Illusionist Keith Barry, expressing his disapproval of Psychic Readings Live, challenged one of its presenters (Psychic Wayne) to a magic duel. Declining the invitation, Psychic Wayne gave an equally lighthearted response: he claimed to be bowing to the greater force of Keith Barry, maintaining that such a battle (should it ever occur) would have irreparable consequences for the universe.[6] Conor Pope, consumer protection writer for The Irish Times, called Psychic Readings Live in July 2012 and asked Psychic Wayne about a concern that someone with whom he is connected in his work was stealing other people's money; he was promptly disconnected.[7] Pope expressed his concerns about the programme in an article on 17 July: "The show appears to attract vulnerable and unhappy people looking in all the wrong places for answers, and then charges them staggering amounts of money for readings of questionable merit. There have been growing calls from bemused viewers for it to be axed. The growing controversy is not unlike the one which engulfed Play TV, an infomercial "quiz" night that TV3 eventually scrapped after complaints, fines and mountains of bad press."[8] In response to criticism TV3 sought to distance itself from Psychic Readings Live, issuing a statement on 26 June 2012 that it had no responsibility for the programme's content[2] and describing it as an infomercial.[6] Eso.tv described the show as "for entertainment purposes only", although this was not emphasised by the presenters.[2] On 17 July 2012, the Irish Examiner reported that the Broadcasting Authority of Ireland was monitoring the programme after a number of complaints to TV3. Complaints about a show on air for less than 30 days are referred to the broadcaster concerned, and if a complainant is not satisfied with the broadcaster's response after that period they can then contact the BAI. On 17 July Psychic Readings Live reached the 30-day deadline, and the BAI said the show was "on their radar".[9] In the same Examiner article concerns were expressed by the charity Age Action Ireland, which feared that elderly and isolated people might be calling the programme for human contact and accruing large phone bills. Age Action Ireland urged that the cost of the calls be highlighted, and for relatives of those living alone to try and ease their feelings of isolation.[9] On 2 October a complainant tweeted the BAI decision; The Journal.ie picked it up for an article.[10] In November, journalist Paul Melia spent €80 in a half-hour when researching an article for the Irish Independent. He spoke to three psychics—an on-air presenter named Flathan; privately, "a pleasant Scottish woman" named Marticia and "a young, attractive black woman" with "a filthy cough" named Luminous—who informed him that his wife would become insane, his dog ("a small, shaggy-haired dog, not the kind you would see or hear") would die and he would change jobs: "one to help pay the hefty phone bill, and hopefully it won't be the Irish Independent's paranormal correspondent", he concluded.[11]

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