d.brand was founded 2006 in Stockholm and is a fashion lifestyle brand for men and women which today consists of different divisions; Denim, Casual, Outerwear, Chadburry by d.brand and Fragrances. d.brand has sales offices in Stockholm, New York, Paris, Oslo and Amsterdam. Retailers all across the globe, from denim shops in New York to high end shops in Belgium carry the brand. At the core of d.brand’s philosophy are these three elements; exclusivity, quality and affordability. Derived from this d.brand was able to create a new segment. Initially the exclusivity was kept by a strict distribution but as demands grew it had to change strategy. Today the exclusivity is maintained by the overall feel when buying a d.brand product that goes all the way from the production floor, to using the finest materials and having some of the most influential people as brand loyalist. d.brand offer scandinavian fashion with a twist made with high quality, priced in the middle price segment.