"We have worn down our jaws chewing barley for centuries. Now let us eat cake." Using a combination of spoken word poetry and Korean drinking games, Franny Choi explores commercialization and cute culture in the world of contemporary Seoul, South Korea. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)