Carmel's background is a mixture of social activism and senior corporate roles. As a community campaigner she worked in the US and India before starting her own company to help large firms differentiate through values. While researching her first book, Change Activist, she became aware of the problem of children arriving at school too hungry to learn and decided to do something about it. She re mortgaged her home to start the charity, and established Magic Outcomes, a social enterprise leadership firm, to raise awareness and revenue. Magic Breakfast now feeds 6,000 children each morning, with no public funds and a team of just three.