Nick Stanhope is CEO of We Are What We Do, the non-profit organisation behind Historypin, the digital archiving tool created with Google as a way for people to come together, from across different generations and cultures, around the history of our streets. Before joining We Are What We Do in 2007, Nick worked as a teacher, youth worker and campaigner, exploring new ways of bring social issues to life for larger, younger audiences, with organisation like Anti-Slavery International and TimeBank. His work at We Are What We Do has tried to take this a step further, drawing on behavioural economics and social psychology to create projects that "incidentally" affect people's behaviour in positive ways. Over the last five years, Nick's team have launched a string of creative behaviour change products and tools, including the I'm Not a Plastic Bag shopper, Teach Your Granny to Text children's book and the digital tools, Internet Buttons and Historypin.