Bill Morrison discusses the creation of Alta Mira Recovery Programs (www.altamirarecovery.com) and making the program from scratch. There was a group of principles that Bill wanted to work with when creating Alta Mira which is now called "The Alta Mira Way". Some of these principles include respect, empathy, building up, not breaking down, including the family, including therapists that they may have at home, and care that goes above and beyond including group therapy, individual therapy, treatment 7-days a week and a highly licensed, educated and caring staff. Bill founded Alta Mira to pursue his passion for helping others turn their lives around and find joy through a life in recovery. Having experienced several treatment programs both personally as well as a family member, Bill felt there was big opportunity to "raise the bar" on the standard of care in the addiction treatment industry.

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