This video shows business model case studies starting with Skype where Shadi Banna explains its direct model, its customer segments, value prepositions . In addition he studies the case of graphic designers showing their used channels to target clients, value prepositons and other business model elements. For more videos, please visit our website www.potential.com This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!

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