This video shows what the business model canvas is about. Developed out of the Lean startup methodolgy , the business model canvas summarizes the business in nine key blocks. The fiirst block , Customer Segments, presents the customers and users you are serving. For more videos, please visit our website www.potential.com This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!