"Importance of investors. visit our website: www.potential.com Why are funding & investment important ? Even if you don't need , it does help to have your business ""investors ready"". This video explains the importance of investors to the business, through what they provide, Cash fund and growth, Guidance, Attract talent, Institutionalize the business. As this video also provides an Exercise and a case study about Diwanee. This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure! "