"What do investors look for in companies? visit our website: www.potential.com Venture capital is the most common growth funding for SME's. What do they want in their target companies? Venture capital investment guidelines will help us to be prepared to meet these investors, will give us an idea about what they are looking for. This video explains the Venture Capital Investment Guidelines: A Sectors Growth Potential , Attractive Sectors , Financial Performance , Good Business Plans , Transaction Types , Transaction Size , Ownership Stakes. Then provides a case study "" Challenges for Private Equity in the SME Space (GCC)"". This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure! "