Promoting and Protecting IP. Visit our website: www.potential.com It is important to legally protect your intellectual property so you can recover damages in the case of any infringement or plagiarism. This video explains the importance of IP promoting. Compelling reasons for promoting the IP: Legal protection of new creations, Economical growth, Creating new jobs. Plagiarism: Stealing or using ideas and words without crediting the source. 7 Steps for protecting your IP: IP Audit, IP registration, Record Keeping, NDA, IP generated by contractors and clients, IP regenerated by employees, Due diligence. This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!