How do we effectively manage our financials ? Visit our website: www.potential.com Basic elements for effective financial management. This video explains the four basic elements for effective financial management: Budgeting, forecasting, Bookkeeping , optimizing cash flow, reporting. Bookkeeping, can be small, and simple, or incredibly long and complicated. Budgeting and forecasting, driven by earnings and growth estimates. Optimizing cash flow, the most important part of your business. The importance of analyzing your financial positioning, three ratios to analyze financial position: Current ratio, quick ratio, average collection period. This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!