Importance of finance. Visit our website: www.potential.com Finance is essential to any business. This video explains the importance of finance in a business, shows what finance can provide for a company, creating business, gaining assets, developing products, advertising, market surveys. As it shows the deferent types of finance : Traditional vs innovative finance, and provides a case study: The Benefits of Budgeting. This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!