Two elements for innovation. Visit our website: www.potential.com How do you innovate? This video explains the two important elements for innovation. Uniqueness Look at: Your Passion, your Experience, what clients tell you, what are competitors missing out, what else? Trends: Demographic, Economic, Political, Social, Technological. Find your unique experience, Anticipate the trends that are shaping your surroundings, Find the intersection between the two. This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!

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