Brand attributes. Visit our website: www.potential.com This video shows the attributes of branding. Functional role: Benefits , solution. Tangible Attributes: Name , Logo , Style , Packaging. Intangible Attributes: Emotions , Values. And Provides a case study the number one most visited arabic website ""Al Arabiya"" This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!

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