What Defines Sales? Visit our website: www.potential.com what are the two essential characteristics of a successful salesperson? This video explains the two essential characteristics of a successful salesperson. Sales Success = E + E (Ego + Empathy) Ego is the drive that a sales person has to have to get the deal. Empathy is being able to put yourself in the shoes of someone else. To understand what a customer challenges, what is needed by the customer. This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!

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