Sales in Business to Business. Visit our website: www.potential.com This video explains the Sales in Business to Business. How do we create interest with clients so they listen to us ? Matchmaking : Features: What is special about your product? Benefits: How will your product fulfill your customers needs? Match to customers Requirements. You are basically selling money. Cost saving , more clients, Productivity , Efficiency. This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!