Difference between features and benefits . Visit our site: www.potential.com Identify Benefits from Features and Specs. This video explains the difference between benefits and features. Are all features benefits? Are all benefits features? Do all features carry benefits? Do people buy features or benefits? Features: Quantitative not qualitative. statement of fact, not opinion. non- negotiable. Roughly the same for all products of the same category. Benefit: Qualitative, not quantitative. Negotiable. What people want to have. This video is part of the SME Evolution Program, a free online training program that supports and supplies your business with free seminars, funding opportunities and exposure!

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