Every word to "Magnolia" (188) was handmade using cardboard (discarded from grocery stores), hot glue guns, and paint pens. Random people at over 65+ locations and a handful of friends were used as rappers throughout the video. The video was done completely practical (no CGI) and wound up costing a little under $80. *2012 ARTE Creative Music Video Award *2013 SXSW Official Selection [Music Video Competition] *2013 Sprockets Official Selection *2013 Winner UKMVA [Best Urban Budget] Official Promo for "Magnolia" by Lushlife ALBUM: Plateau Vision LABEL: Western Vinyl [WWW.WESTERNVINYL.COM] CREATED BY: Nik Harper and Jesse Lamar High DIRECTED BY: LAMAR+NIK PRODUCTION ASSISTANTS: Spenser Sakurai and Michael Raiden PURCHASE: westernvinyl.com/catalog/WV97.html PHOTOGRAPHY: Scott Sullivan [WWW.FLICKR.COM/PEOPLE/SCOTT_SULLIVAN/] Spenser Sakurai [WWW.IMAGESAKPRODUCTIONS.COM] Michael Raiden [WWW.MICHAELRAIDEN.COM] PHOTOS: www.flickr.com/photos/lamarplusnik/sets/72157631788294558/ MAKING OF: www.youtube.com/playlist?list=PLeYAAEXoQYJitNXW-hanSkL7Z0J3uL9RT [WWW.THEYOUNGANDINLOVE.COM] [WWW.LAMARPLUSNIK.COM] [WWW.TWITTER.COM/LAMARPLUSNIK] [WWW.FACEBOOK.COM/LAMARPLUSNIK]