In the winter of my second year at the University of Oregon I took a design for media class that provided me with the opportunity to study high intensity workout athletes. The project culminated when my group of four presented at Nike World Headquarters on the best way for Nike to approach these people. For this project I focused on the video, strategy, design, and event planning. This is one of the two short videos I shot and produced. Music: Survival By: Eminem Aftermath Records/Interscope Records