Nike: Genealogy of Innovation

submitted by 303mick on 10/30/14 1

The history of over 4 decades of Nike footwear in one film: “The genealogy of innovation”. We were invited to take part in this great project by Golden Wolf team. MONO designed 3 out of 7 ‘ages’ of the genealogy: „Golden Years“ (1999-2002), „Enlightenment“ (2003 – 2006) and the last one „Revolution“ (2014).

Creative direction: Ingi Erlingsson (Golden Wolf)
Producer: Ant Baena (Golden Wolf)
Animation & postproduction: Golden Wolf
Music and Sound design: Echoic Audio

MONO role in “Golden Years”, “Enlightenment”, “Revolution”:
art direction, design, look developement, 3D, lighting, shading, compositing

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