Question: how do you get safe sex messages to young people in Ethiopia where cultural attitudes make sex a difficult issue to discuss? Answer: form a fierce dance troupe, gather a crowd, and then share information on HIV prevention and testing. Addis Beza use their talents for music and dance to communicate serious health messages and to encourage members of the public to know their HIV status. Globally young people aged between 15 and 24 account for 40% of new HIV infections worldwide. Arming young people with the knowledge they need to keep themselves safe is critical if we are serious about ending AIDS. To find out more, go to www.link-up.org

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