View more videos here: SustainableBrands.com Myths have been part of human culture since our earliest times, according to Free Range Studios CEO/co-founder Jonah Sachs. In his presentation, Sachs explored the ideas behind his popular workshops on the power of storytelling to further consumer engagement, activation and loyalty. Stories are how we connect with the world and make sense of it; they are therefore a critical tool for bringing about a more sustainable world. "The stories we are telling are as important as what we are selling," said Sachs.

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