The Power of Storytelling: Lessons in Consumer Engagement, Activation and Loyalty

submitted by Wise Women Will Save the World on 10/22/14 1

View more videos here: SustainableBrands.com Myths have been part of human culture since our earliest times, according to Free Range Studios CEO/co-founder Jonah Sachs. In his presentation, Sachs explored the ideas behind his popular workshops on the power of storytelling to further consumer engagement, activation and loyalty. Stories are how we connect with the world and make sense of it; they are therefore a critical tool for bringing about a more sustainable world. "The stories we are telling are as important as what we are selling," said Sachs.

Leave a comment

Be the first to comment

Collections with this video
Email
Message
×
Embed video on a website or blog
Width
px
Height
px
×
Join Huzzaz
Start collecting all your favorite videos
×
Log in
Join Huzzaz

facebook login
×
Retrieve username and password
Name
Enter your email address to retrieve your username and password
(Check your spam folder if you don't find it in your inbox)

×