Women and the hidden XX economy
submitted by Wise Women Will Save the World
on 10/22/14
1
Using her expertise in consumer advertising and partnering with global companies Professor Linda Scott aims to harness markets for the benefit of women, whose significant economic activities she says have tended to go unnoticed. In this third part of the FT's Thinking Big video series she meets with Andrew Hill to explain her concept of The Double X Economy and what market feminism means for women and the world. For more video content from the Financial Times, visit www.FT.com/video Subscribe to the Financial Times on YouTube; goo.gl/vUQx5k Twitter twitter.com/ftvideo Facebook www.facebook.com/financialtimes
