Bestselling author Dan Pink shows us how to influence others more effectively; it's as simple as A-B-C. Whether we're employees pitching to our bosses, parents and teachers cajoling kids, or politicians presenting new policies, we can all improve the way we persuade others. Voice - Daniel H Pink Animation - Cognitive Media Watch Dan Pink's lecture in full: www.youtube.com/watch?v=LIhfzpfYH1U Find out more about the RSA: www.thersa.org Follow the RSA on Twitter: www.twitter.com/thersaorg Like the RSA on Facebook: www.facebook.com/thersaorg