Jackie VanderBrug is a leader in the emerging global field of gender lens investing and a founder of the Women Effect Investments Initiative. Jackie works with both investors and investment vehicles to develop the gender lens investing market. Her relationships with a wide range of stakeholders -- not only investors and fund managers, but also collaborators as diverse as the Women's Funding Network, the Aspen Network for Development Entrepreneurs, Women in the World Foundation, the Pipeline Fellowship and Astia -- provide her an unparalleled perspective on the rich opportunities presented by this field. This talk addresses the fact that the gender lens is now commonplace in development, increasingly present in philanthropy, but almost unknown in investing — how much can change when we fix that equation? In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)