In this talk, John Marshall Roberts makes the case for empathy, drawing on history, humility, and a hearty dose of humor. John Marshall Roberts is a bestselling author, social scientist, and CEO of Worldview Learning. He has crafted his career around converting corporations and communicating with cynics. Through strategic communications and values-based messaging, John helps leaders develop the empathy skills required to inspire common vision for causes that matter. His recent book Igniting Inspiration: A Persuasion Manual for Visionaries draws on his knowledge of systems theory and developmental psychology to enable socially conscious marketers, business leaders, and activists to win over objectors and inspire radical collaboration. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)