Featuring two-time World Cup champion Lindsey Vonn and promoting Under Armour’s flagship ColdGear line, this spot features the grueling “cold abuse simulator” as a testing ground for Lindsey’s skill and the ColdGear technology. To film the action as realistically as possible, we found an authentic factory location in Los Angeles and worked with Lindsey for two days, going full out to capture her performance and the desired atmospheric reality on the set. From there, we added additional details back in to heighten the story’s visual drama via seamless VFX artistry.

Project: Under Armour "ColdGear"
Director: Noah Conopask

Client: Under Armour
Senior VP Brand: Steve Battista
Creative Director: Brian Boring
Strategic Marketing Manager: Emily Johnson
Art Director, Interactive: Nathan Shriver

Ideation: WMIG
Creative Director: Andre Stringer
Writers: Andre Stringer, Clayton Vomero
Coordinator: Sheina Dao
Development Producer: Danielle Bitner
Executive Producer: Tracy Chandler

Production Company: Shilo
Director: Noah Conopask
Director of Photography: Martin Ahlgren
Creative Director: Andre Stringer, Noah Conopask
CG Director: Tamir Sapir
Compositing: Joel Voelker, Miguel Bautista, Tamir Sapir
3D Animation: Erik Lee
3D Lighting and VFX TD: Warren Heimall, Joji Tsuruga, Tamir Sapir
3D Modeling: Youngmin Kim, Jiyoung Yoo
3D Texturing: Jiyoung Yoo, Billy Jang
3D Tracking: Eric Epstein
Storyboard Artist: Fred Fassberger
Matte Painting: Rodeo FX, Helen Kim
Roto Artists: Jihyae Ham, Carlos Rosario, Helen Kim
Editor: Nate Caswell
Assistant Editor: Hedia Maron
Development Producer: Danielle Bitner
Producer: Mariya Shikher
Line Producer: Chris Palladino
Head of Production: Julie Shevach
Executive Producer: Tracy Chandler

Music Company: Echolab
Composer, Sound Designer: Gavin Little

VO Recording and Mix Company: SoundLounge
VO Recording and Final Mix: Peter Buccellato

VO Talent: Debra Bond and Mark Jones

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