Subscribe to get my free book on SEO to see what what's working in 2014. blog.2createawebsite.com/how-to-subscribe-to-this-blog/ Updates on search engine optimization (SEO) and what you need to know for the future. Click the time stamps below to jump to the desired sections. What Google (Matt Cutts) Won't Say - 2:14 Google Hummingbird - 6:08 Google Knowledge Graph - 8:29 Backlinks - 9:55 Authority - 12:52