Antonio Turroni, Partner at The Boston Consulting Group 4 levers that an entrepreneur should try to adopt in assessing and selecting the best investments: 1. not to swim against megatrends 2. learn from larger organizations 3. follow the way of the money/investments 4. observe the transformation of the ecosystems This interview has been taken in occasion of the annual meeting held by Mind the Bridge Foundation in Italy (Venture Camp, Milan, November 8-9). Info: venturecamp.mindthebridge.org