ITALIANO - Spot TV "Double Life", dedicato alla PlayStation originale e rilasciato in Europa nel 1999. Realizzato dalla TBWA e diretto da Frank Budgen. L'11 maggio 2007 ha vinto il Clio Award, premio internazionale che celebra l'eccellenza creativa in pubblicità, design e comunicazione. Facebook: www.facebook.com/PlayStationGeneration Web: PlayStationGeneration.it/ ENGLISH - Double Life is a television advertisement released in 1999 by Sony Europe. The 60-second long ad – conceived and written by copywriter James Sinclair, art director, Ed Morris and Trevor Beattie (creative director) – shows 19 PlayStation gamers discussing their PS1 gaming experience. The ad was the most highly awarded in the world in 1999/2000 and has gone on to gain cult status. Credits: Client: Sony PlayStation Advertising Agency: TBWA\London Production Company: Gorgeous Enterprises, London Editing Company: The Whitehouse Editor: John Smith Account Executive: Neal Davies Creative Director: Trevor Beattie Copywriter: James Sinclair Art Director: Ed Morris Producer: Paul Rothwell Director: Frank Budgen Cinematographer: Frank Budgen Ecco il testo: For years, I've lived a double life. In the day, I do my job -- I ride the bus, roll up my sleeves with the hoi-polloi. But at night, I live a life of exhilaration, of missed heartbeats and adrenalin. And, if the truth be known, a life of dubious virtue. I won't deny it -- I've been engaged in violence, even indulged in it. I've maimed and killed adversaries, and not merely in self-defence. I've exhibited disregard for life, limb and property, and savoured every moment. You may not think it, to look of me, but I have commanded armies, and conquered worlds. And though in achieving these things I've set morality aside, I have no regrets. For though I've led a double life, at least I can say - I've lived.

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