Malcolm Gladwell is bestselling author of titles such as The Tipping Point and Outliers. Both in his books and in his essays for The New Yorker magazine, Malcolm comments on the nature of innovation, especially the origins of new ideas and their widespread dissemination. In this interview, recorded at the Ideaworks for Healthcare 2009 innovation event hosted by iSOFT, Malcolm reflects on new ideas in healthcare and the importance of framing issues in language that can be understood clearly by clinicians, patients and governments.