Do you think that Paul McCartney and John Lennon are geniuses? Think again. According to Malcolm Gladwell, they're primarily just hard workers, who played together so often in the early part of their careers that they couldn't be anything but successful. The story of many "outliers" such as these is essentially the same, Gladwell told the London Business Forum (LBF) -- what at first glance looks like spontaneous, exceptional performance is actually the result of factors that can be identified and, in theory, emulated... Find out more about this event at www.londonbusinessforum.com/events/outliers

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